CAMH or the Centre for Addiction and Mental Health is Canada's largest mental health teaching hospital and one of the world's leading research centres in its field. They are a staple in the Toronto community and help over 34,000 patients each year. Their Vice President of Philanthropy Megan Tregunno came on the show to discuss how the conversation surrounding mental health is changing, especially when speaking with their donors.
"Donors have helped us to really bust through stigma in a really extraordinary way and I think we are only just scratching the surface of this conversation. The more our team is working with communities we are seeing the interest in multiple generations across families.” Explains Megan. She tells us that people are becoming more open to share their story and advocate for the centre. They have some cases where they are even helping several generations within a single family.
When talking about communication Megan believes that you need to change the way you talk about mental health for each person in order to connect with them in a meaningful way. "We really need to align our engagement in a way that is meaningful to those generations.”
